AMA HOME REAL ESTATE values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website https://amahome.ae/, use our services, or interact with us — in compliance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL).

1. Information We Collect

We may collect the following types of information:

a. Personal Information

Information you provide directly to us, such as:

• Name
• Email address
• Phone number
• Company name
• Billing information (if applicable)
• Property Preferences: Type of property, budget range, preferred location, purpose of purchase (investment/personal use)
• Identification Documents (if required): Copies of passport, Emirates ID, or other proof of identity as required by RERA and UAE AML/KYC regulations

b. Non-Personal Information

Automatically collected data, such as:

• Browser type and version
• Device information
• IP address
• Pages visited and time spent on our website
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the collected information for purposes including, based on the legal grounds under the UAE PDPL:

• Providing and improving our services and completing transactions
• Responding to your inquiries and support requests
• Sending updates, newsletters, or promotional materials (only if you have opted in)
• Processing transactions and managing accounts (including payment processing, if applicable)
• Ensuring website security and preventing fraud

3. How We Share Your Information

We do not sell your personal information. We may share data only in the following cases:

• Service Providers: With trusted partners who assist in operating our website, conducting our business (e.g., CRM platforms, email providers), or servicing you, under strict confidentiality agreements.
• Legal Requirements: When required by UAE or Dubai law, regulatory bodies (like RERA), or to protect our rights — including compliance with AML/KYC obligations.
• Business Transfers: In case of a merger, acquisition, or sale of assets.
• Cross-Border Data Transfers (UAE PDPL Compliance):
  If we transfer your personal data outside the UAE, we ensure that appropriate safeguards are in place as mandated by Federal Decree-Law No. 45 of 2021, typically by transferring data only to countries approved by the UAE Data Office or through implementing binding contractual clauses.

4. Cookies and Tracking Technologies

We use cookies to enhance your experience. Cookies help us analyze traffic and remember preferences.
You can modify your browser settings to refuse cookies, but some features of the site may not function properly.

5. Data Security

We implement industry-standard technical and organizational measures to protect your data against unauthorized access, alteration, or disclosure — in line with our obligations under the UAE PDPL.
However, no online transmission or storage method is 100% secure.

6. Your Rights

In accordance with the UAE PDPL, you have specific rights concerning your personal data, which may include the right to:

• Access, correct, or request the deletion of your personal data
• Request the restriction or cessation of processing in certain circumstances
• Withdraw consent at any time (where consent is the legal basis)
• Request data portability
• Lodge a complaint with a data protection authority in the UAE

To exercise these rights, please contact us at info@amahome.ae.

7. Data Retention

We retain your data only for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal and regulatory obligations, or resolve disputes.

8. Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for their privacy practices — please review their policies when visiting those sites.

9. Children’s Privacy

Our services are not intended for children under 18 (the age of majority in the UAE).
We do not knowingly collect personal data from minors.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations (e.g., updates to the UAE PDPL or its Executive Regulations).
The updated version will be posted on this page with a revised “Last Updated” date.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

AMA HOME REAL ESTATE L.L.C.
📧 Email: info@amahome.ae
🏢 Address: Office No. 704, The Prism Tower, Business Bay, Dubai, United Arab Emirates